I first saw the Wet Brush on Instagram months ago. I took a screenshot and filed it away as a "to buy someday" beauty product. It wasn't until my bestie told me that she used it that I finally purchased one. I wish I had bought it months ago when I first saw it, because I loooooove it. My hair gets instantly tangled when it gets wet, and I would dread brushing it out after a shampoo because it was honestly painful. But this brush makes it painless, and it's gentle on my hair, pulling a lot less out than the typical brush. I love this brush so much I bought a second travel size for my purse. I'd recommend this to anyone, but especially those with thick and tangle prone hair.