I started using eye cream when I turned 26. I felt I was entering my late 20s and needed to start some preventative measures, so I started my search for the perfect eye cream. I've mentioned before that dry skin is one of my beauty woes, and I wanted my eye cream to be thick, creamy, and hydrating. But most that I tried were watery and thin. I finally discovered Benefit's It's Potent! Eye Cream when I was getting my brows done at the Benefit Brow Bar (side note - if you are looking for a place to get yours brows shaped, Benefit is excellent). The beautician suggested it, and I was instantly hooked. I now consider it a superstar in my skincare regimen.